Right before DVD drives were released for computers. John C. Dvorak,from PC Mag, made the quick statement that “DVD production is so cheap, movies will be given as prizes in McDonalds” This being 1997 or 98, I completely skoffed at the idea while looking forward to it. I was disappointed when DVDs came out and I couldn’t get one A.S.A.P.. So I walked into the grocery store the other day and I saw a cereal promotion that gave away a Muppets or Jackie Chan DVD in each cereal box. While I wasn’t as “wowed” as I thought I would be, it really is an example of what we will see more of in the next few years.