After Lee Iaccoca cajoled congress into forking over a loan to bail out Chrysler, the company paid off the $1.2 billion three years early, not by building high-profit-margin Escalades with Tony Soprano-sized leather seats and illuminated, air-conditioned drink holders, but by building affordable, practical, efficient vehicles that workaday folks could own.

November 25, 2008

After Lee Iaccoca cajoled congress into forking over a loan to bail out Chrysler, the company paid off the $1.2 billion three years early, not by building high-profit-margin Escalades with Tony Soprano-sized leather seats and illuminated, air-conditioned drink holders, but by building affordable, practical, efficient vehicles that workaday folks could own.
Hemmings Auto Blogs » Blog Archive » Carmakers failing to learn history are doomed